Our friends over at Compass X Strategy put together this awesome post about why they make giving a part of their company motto.
Compass X Strategy
I loved Saturday mornings when I was a kid. My sister and I were devoted to Schoolhouse Rock (Interjection!) and The Superfriends. In general, I never considered my self a superhero fan, but there was something about the Superfriends. Mostly, I was in awe of the transformational powers of the Wonder Twins. “Wonder Twin powers, activate! Form of…” Watching them use their powers to do or be something different was mesmerizing. I didn’t realize it then, but what I have come to realize is that they were actually quite deep. They acted with purpose. They stated their intentions aloud (“Activate, form of….”). They committed to it.
So, in Wonder Twin fashion…. “Business, activate! Form of….good citizen.” I like it. Now, how to make that happen. Obviously, it must start by doing good work. Whatever it is you do, do it well. Make your customers, patrons, or clients deliriously happy. Deliver a positive return on their investment. Make their lives and their businesses better. Is that enough? Can business also be a force for good? Some will say that if the purpose of a business is to make money, that spending more to be force for good to the planet and community doesn’t make financial sense. But here’s the thing. It does. Studies show that companies that take care of all their stakeholders (employees, customers, suppliers, the community, and the planet) actually do a better job of delivering returns to their shareholders than those that just focus on the bottom line. If you are interested in learning more, check out the book Firms of Endearment.
In that spirit – here is the idea (Big shout out to BCause Media for being the catalyst on this). Companies should give. Give the time and skills of their individuals. Give donations to organizations and causes in the community. Make them relevant to your company’s mission and your employees passion. But give. To spur some ideas, here is what we do at Compass X Strategy. We donate 20% of our time to pro-bono work to worthy causes and awesome start-ups. And we donate 2% of every project’s corporate consulting fees to charity. Where the money goes is up to our clients. What will your company do?
Make Jayna, Zan (and their Space Monkey Gleek) proud. Happy World Give Day!