One day a year to give to the causes you care about most

Posts tagged ‘fundraiser’

How I Define Giving on World Give Day

The amazing Laura Kimball’s personal post on World Give Day.

How I Define Giving on World Give Day

Posted by Laura Kimball on May 4th, 2011

This post is part of a blog series inspired by World Give Day and hosted by GiveForwardand Jolkona. To find other posts in this series please visit www.worldgiveday.com or follow the hashtag #giveday.

World Give Day

I am part of an amazing cohort of 20 and 30-somethings who are changing the world. It’s a movement that the media is trying to capture but something that is built within the DNA of the majority of people I know. No, we don’t all work for nonprofits or social enterprises, but there’s a strong need to dedicate our lives, our passions, and our careers to doing “good.”

You all know what this means for me as I’ve written about my adventures in philanthropy multiple times. But it goes beyond dedicating my time to a startup nonprofit, it’s about knowing that the work that motivates and drives me tracks towards something that is larger than myself. And my direct relationship with giving has fallen into one of three categories: I give my time, my money, and myself.

I give time – to help build organizations and to cultivate the next generation of philanthropists.

I give money – in small amounts for causes I’m passionate about like providing healthcare for mothers and newborns in India and when disaster strikes and money is the most effective way that I can help.

Click here to keep reading (I promise it is worth it!).

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Small Scale Donors Are the Backbone of Philanthropy (or are they?)

We are excited to add a new post to our blog series by the creator of Jcrowd, a new crowdfunding site, preparing for its launch, that we are happy to welcome to the crowdfunding scene.

Small Scale Donors Are the Backbone of Philanthropy (or are they?)

Tomorrow, Wednesday, May 4, is World Give Day and I’ve been asked to post a blog on the subject, “Small scale donors are the backbone of philanthropy.”

Many have the impression that philanthropy is all about big name donors who give millions and billions.  This is particularly true after Warrent Buffett and Bill Gates announced the billionaire challenge asking billionaires to pledge half their wealth to charity.  Add to this foundations that give grants to large and small projects and it’s easy to see why big name philanthropists and foundations are important to non-profit organizations.

How then do small scale donors benefit philanthropy?  What is their significance?  In truth, small scale donors became a significant factor in the philanthropy world since the advent of the Internet and particularly Web 2.0 – interactive Internet.  Until then, it was simply more cost effective to apply for grants than to mount a fundraising campaign targeting many small scale donors.

Consider:  A billion dollars has been raised through JustGiving, a UK online fundraising platform for charities during the past decade.  The average donation is about $75.  Clearly, there is power in numbers.  Nowadays a non-profit organization can mount a fundraising campaign through crowdfunding sites like JustGiving that entails no cash outlays.  These online platforms take a small percentage of the raise.  All the standard trappings of an off line fundraising campaign are missing.  No hard copy advertising, no mailings, no dinners etc.  The word is spread through email (opt in, not spam – we hate spam!) and online social media such as Facebook and Twitter.

So, are small scale donors the backbone of philanthropy?  I don’t know if they are but they most definitely are playing a larger role in philanthropy and their numbers are growing because of technology.  In a recent blog I reported that online is the fastest growing fundraising channel for nonprofits.  In 2010, Convio clients raised $1.3 billion online – an increase of 40% over 2009.  According to Blackbaud’s 2010 Online Giving Report, as well, year-over-year growth for online giving in 2010 was 34.5% compared with 2009.  Donors aged 25-44 are more than twice as likely to make a donation online than offline.  Clearly small scale donors are becoming much more of a factor in the philanthropy space than they ever were.

Keep reading on Jcrowd.

Crowdfunding Groups Gather Behind World Give Day

We are really excited for this year’s World Give Day because for the first time ever, crowdfunding websites are banding together to make a difference in the world, one tweet, one post and one dollar at a time.

World Give Day is one day a year when people can come together to support their favorite causes.  Crowdfunding websites are an easy and effective medium for people to pool their money and resources to make a difference.

On May 4th, 2011, crowdfunding sites from across the web will be coming together to demonstrate the impact that donors who harness the power of technology can have.  We hope you’ll mark you calendars and plan on celebrating with us.

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